CASE STUDIES

The Challenge: Preparing for AI with Confidence

As Artificial Intelligence (AI) moves from the realm of buzzword to business-critical tool, many companies face the challenge of embedding AI into their operations without losing control of risk. Purdie Pascoe, a highly respected MedTech market research organisation with a forward-looking approach, was in exactly that position.

With a growing interest in leveraging AI technologies across their business, Purdie Pascoe recognised a key gap:  their existing IT policies didn’t accommodate their shift towards AI and needed new structure to support responsible AI implementation. They also needed a separate, overarching AI policy – something that outlined how they would govern, guide, or communicate their approach to staff, suppliers, or customers.

What Purdie Pascoe needed wasn’t just documentation. They needed a solid, strategic foundation and a partner that could ensure their reputation was protected, support compliance, and build internal confidence for the AI journey ahead. For this, they chose Kompela.

The Approach: Uplifting Policies for the AI Era

Our engagement began with a full review of our client’s existing IT policies to understand their approach to governance, compliance needs, and communication tone. Through this, a series of discussions and a deep dive into how Purdie Pascoe intended to use it, we built a nuanced picture of Purdie Pascoe’s approach to AI.

With this understanding, we:

• Revised and uplifted any existing IT policies to include AI-specific clauses
• Crafted a bespoke AI Policy, aligned to Purdie Pascoe’s vision, risk appetite, and ethical commitments

The Result: Responsible AI Starts with the Right Approach

Purdie Pascoe’s refreshed documentation now forms a critical part of their AI strategy rollout. The new AI Policy has been circulated internally and externally, setting clear expectations and enabling confident conversations across the business.

The results speak for themselves:

Once the project was delivered, their Head of Innovation commented that,

“As well as being easy to work with and proactive, Kompela have ensured that, most importantly, Purdie Pascoe is now equipped with the governance baseline to support our AI ambitions.”

Why It Matters: Getting AI-Ready Isn’t Just Technical

While AI implementation often starts with technology, lasting success depends on trust and transparency. Purdie Pascoe’s proactive stance demonstrates the importance of documentation – not as a box-ticking exercise, but as a strategic enabler.

They’re now ahead of the curve, prepared to adapt as regulations shift, and ready to build AI solutions with integrity at their core.